Hugo Boss has roped in Gwyneth Paltrow to endorse its new perfume Boss Nuit Pour Femme. The inspiration behind this new fragrance is the elegance of the little black dress. Modelling is not an unexplored domain for the Oscar-winning actress as currently she is the face of Scandinavian chain Lindex and luxury leather goods brand Coach and appeared in Estee Lauder’s Pleasures perfume ads fronting its Pleasures, Pure White Linen Light Breeze and Pleasures Delight campaigns back in 2005. Paltrow launched the scent at London’s Sanderson Hotel..
Paltrow will appear in the TV, print and online campaigns for Boss Nuit Pour Femme. The fragrance will go on sale globally this September and pre-launches are slated for August. The actress is the latest addition to the Boss perfume family after Sienna Miller, Orlando Bloom and Jared Leto. The news her being the new face of Hugo boss came in after the announcement that her longtime ex Brad Pitt is the latest face of French fashion house Chanel’s iconic No. 5. scent.
